The Global Security Defense Team understands that when a disaster or national security threat occurs, the need to communicate is immediate. If operations are disrupted, all sectors will want to know how they will be impacted. Regulators may need to be notified and
local government officials will want to know what is going on in
their community. Businesses, employees, civilians, and their
families will be concerned and want information. Neighbors
living near facilities being affected may need information—
especially if they are threatened by the incident. All of these
sectors, whether public or private, will want information and
communications. Technology advancements have fortunately
given us the ability to communicate in real time. Technology
increases connectivity and productivity, and it can also be
the life-line during an emergency. The ability to send
emergency notifications over any device or platform enables
targeted messages to successfully reach and warn large
numbers of people about imminent or existing danger, potentially taming an incident or emergency from turning into a crisis or catastrophe. However, every situation is different, and unfortunately, there is no one-size-fits-all. In order to be able to respond effectively during an incident that requires emergency communication, we must understand that proactive analysis, planning, preparation, and practice are critical.
Mitigation and Proactive Contingency Planning
Mitigation, or the “pre-crisis phase,” is the calm before the storm. This is the time to proactively plan for ambiguous disruptions that may impact your business: manmade terrorist threats, natural disasters, severe space weather/solar storms, technology/satellite/platform failures, or facilities-related risks. Contact Global Security Defense today to assist in your strategic planning of emergency communications and business continuity, while the urgency and stress level is low. Understand your necessary plan of action(s). In the scenario of an Electromagnetic Pulse/High-Altitude Electromagnetic Pulse Threat, Electric Grid/Power Station sabotage, or intense Space Weather Event, our reliability on utilities, transportation, technologies, communication systems, emergency response, and medical facilities will no longer be available in the way that we take for granted now. With no form of emergency communication system, how will your plan of action be followed? In strategic planning of emergency communications and continuity, the Global Security Defense Team understands the ambiguous scenarios and threats that we face on a global level, and can assist you with the most unique contingency plans for communications continuity and sustainability. We start by asking: Who needs to be notified as a first responder? Who needs to be notified for building evacuation? Which executives must be informed immediately? What about external parties? Clients? Suppliers? Regulators? During a crisis, when the pressure is intense and the environment is chaotic, we can say with certainty, this is not the time to try to coherently author notification messages or try to remember who needs to be notified and in what capacity, and what plans are in place for the scenario of zero communications capabilities. Remember, communication is a two-way street, and we must anticipate the response components for those who will be both receiving and responding to alerts and facilitating the delegation of distinctive contingency plans to the response community. Our Global Security Defense Team provides the expertise in Strategic Emergency Communications planning. We can assist in your unique contingency planning by facilitating the following:
Increasing self-efficacy by suggesting actions that reduce the likelihood of harm.
Collaborating by developing alliances with agencies, organizations, and groups.
Developing consensus recommendations by experts and first responders.
Creating messages and test them for use in later stages.
Building and testing communication systems.
Predicting and addressing the types of disasters most likely to impact your organization.
Anticipating and developing likely preliminary answers to audience questions.
Drafting initial or detailed message templates
Identifying spokespersons, resources, and resource mechanisms well ahead of time.
Fostering alliances and partnerships to ensure one voice; speaking in a coordinated manner
Developing and test communication systems and networks in hardened testing facilities
Develop and test crisis communication plans, which detail the company’s procedures, processes and protocols for communicating during an unplanned business disruption that impacts employee safety, company property, or civilian unrest.
Understanding the pattern of a crisis can help communicators anticipate problems and appropriately respond. For communicators, it’s vital to know that every emergency, disaster, or crisis evolves in phases. The communication, too, must evolve through these changes. By dividing the crisis into phases; respond, resolve, recovery, resume (BAU); the communicator can anticipate the information needs of the affected company, media, agencies, organizations, and the general public. For each phase, specific types of information need to be created and delivered to your audience. Please contact our Global Security Force Team of Emergency Communications experts so that we can assist you in your unique contingency planning needs for public, private, government, and military sectors.